When Daniel Craig hit theaters in Quantum of Solace in 2008, the 22nd film in the James Bond spy series, his ability to dispatch bad guys (and charming good looks, no doubt) helped it earn $168.4 million. That was enough to rank Solace among the top 10 grossing films of 2008.
But how did Solace fare against the rest of the Bond canon, which stretches back to 1963’s Dr. No? The answer depends on whether you adjust for inflation.
We all know that the price of a loaf of bread isn’t what it used to be. The cost of consumer goods tends to rise each year, except during downturns or various calamities. So, taking inflation (or deflation) into account is the only way to meaningfully compare dollar amounts over time.
There are plenty of apps just for this. The Bureau of Labor Statistics offers one basic calculator, and there’s another at this site. They’re fine for a quick check, but I’d rather do my own calculations. A web app might not have the latest data. And if you’re adjusting more than a couple of amounts, using a spreadsheet will save time. Here’s an exercise from Bond-land: